James Young A Technique for Producing Ideas pdf

A Technique for Producing Ideas

Business & Investing, James Young

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Un grand auteur, James Young a écrit une belle A Technique for Producing Ideas livre. Ne vous inquiétez pas, le sujet de A Technique for Producing Ideas est très intéressant à lire page par page. Le livre a pages 64. Je suis sûr que vous ne vous sentirez pas ennuyeux à lire. Ce livre étonnant est publié par une grande fabrication, McGraw-Hill Professional. La lecture de la A Technique for Producing Ideas fera plus de plaisir dans votre vie. Vous pourrez profiter de l'idée derrière le contenu. Télécharger A Technique for Producing Ideas bientôt à votre ordinateur portable facilement.

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James Young A Technique for Producing Ideas pdf - This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea - and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." -William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.Rang parmi les ventes Amazon: #32876 dans LivresMarque: Brand: McGrawHillPublié le: 2003-03-01Langue d'origine: AnglaisNombre d'articles: 1Dimensions: 7.00" h x .20" l x 5.00" L, .15 livres Reliure: Broché64 pagesPrésentation de l'éditeurThis is the original version of Young's seminal work on creativity. It offers practical advice on idea creation from an advertising industry icon who was inducted into the American Advertising Federation Hall of Fame, and served as the First Chairman of The Ad Council. It examines the creative process and ways to produce ideas for everyone from copywriters to artists. This version has been custom-formatted for Kindle and checked for typos. It includes an interactive table of contents.Quatrième de couvertureA step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.Biographie de l'auteurJames Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

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0 internautes sur 0 ont trouvé ce commentaire utile.Great advice and good vibes !Par Maevan2407Clear, simple and interesting, this book gives us the willing to open up and believe that everyone has the power of creating.

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Si vous avez un intérêt pour A Technique for Producing Ideas, vous pouvez également lire un livre similaire tel que cc Whatever You Think, Think the Opposite, Ogilvy on Advertising, It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book, Lateral Thinking: Creativity Step by Step, Confessions of an Advertising Man, Truth, Lies, and Advertising: The Art of Account Planning, influence: The Psychology of Persuasion-, Be the Worst You Can Be: Life's Too Long for Patience & Virtue, Thinking, Fast and Slow, The Practical Pocket Guide to Account Planning